Greg, I really don't have a lot to say over what has already been said. Customer Service, Customer Service, Customer Service!!! It's more than being there and selling a quality product. It's making sure that you set them up with whatworks for them. I always want my customers to know that I am there for them anytime to answer questions or handle a problem. I've put bows together many times at midnight during the season. You also have to willing to get your customer what They want. Just because I don't shoot 2219's or 2514's doesn't mean they don't work for my customer. He may in fact Love the way they perform for him. You can show them alternatives, but bottom line sell them what they want. If you don't show enough interest in getting him what he wants he will get a bad impression right at the start.

All this and you have to remain as competetive in pricing as possible. Another thing to me that was very important was a couple of shop shooters. Guys that promote the shop and are willing to lend a hand when you are in a bind. A pro shop in a rural area can be a tough go. Things are really busy part of the year and can be dead at other times. An indoor lanes is a big advantage. Hopefully it's big enough to run indoor spot leagues as well as animal rounds after Bow season. All in all a Pro shop is a ton of work, very little profit, and long hours. It has to be a labor of Love. If not it usually is very evident, and reflects in a lack of customer service/interest.

Dan