Well Greg, Here is my 2 cents. Having worked in 2 of the larger retail stores in my area, at the time, I did find one thing always to be true. CUSTOMER SERVICE!

Now without getting into the entire price discussion I will tell you this. As hard as it may seem to do on a CONSISTENT basis. The shop owner and his employees on the floor need to make the customer feel as if they are the only one in the storefrom the time of introduction through the end of the sale.

That is where I have seen and helped develope "raving fans" ( must read for any sales person) these peoeple will be better advetising fo ryour shop than any billboard or radio ad.....ANyway.

You know yourself when in a store as a consumer not as a prostaffer or bystander etc. but someone who is looking for attention from a sales assoc. because you need help in a purchase, you always remeber that sales person that went a littl eabove the call, making you feel like they are concerned with you needs. These days that is few a far between , sadly, but fo r the few reaming die hards out there in the retails arcjery/hunting/outdoor/ sales world those who create that raving fan are the ones you charish. which leads to another dilema, how to retain those employees most valuable to your institution[8D]

ANyway Greg you have my e-mail. let me know if you would like me to eloborate more.