Having had Busnnell and Luepold, I have to say that the Elite stacks up very well indeed. Plus that you can put an Elite on two of your rifles for the price of Most Luepolds. I have had three Luepolds One was not clear and I sent it back. They fixed it and sent it back but it was still poor optics for the price. The second one would not hold the zero as you turned it from 3 to 9. I sent it back but it came back the same way. I am talking about 2 inches difference in impact point at 100 yards. The third is working very well. I have had many of the upper level Bushnells, Elites , Trophy and Banner and have never had to return any for service. I have one more Luepol on Layaway now to give them one more try. If I could only have one scope though it would be an Elite 3x9x40.