I wouldn't say that its not the principle, Jeff.

But in a way, when a product becomes so expensive that it isn't affordable for the average person, where do we draw the line? Especially when the (in this thread/example) the most recent price jump was so that a company could get their name on a car?

I realize that we all have the right to refuse to buy, I know. But if I like the product, could afford the product easily last year, and the price jumps up $50-100 the next year... Its going to make me want to not buy that product.

But, lets not get into this again. I stayed out of the last one, so...