I own Zeiss, Swift, Nikon, and Bushnell scopes. I am very pleased with my 2 swifts. One is mounted on a 300 Ultra Mag and the other on a 30-06 pump. They both have been excellent scopes. If you are not interested in the higher priced scopes they are definitely worth a look. The warranty is the best. If you break it take it to a dealer and they will exchange it NO QUESTIONS ASKED.