Jeff, I think it IS a good discussion. Generally speaking, I feel quick is dead on. He's absolutely right, just a little misguided. PROFIT is NOT a bad word, it's what keeps companies in business so we can continue to enjoy their products. BUT, as a consumer, it's also our job to not take it up the backside, either.

Bowtech, or any other company, is NOT going to disclose that information, now matter how hard we try. They aren't gonna do it. Just that simple. And the problem with haggling, (and I'm speaking about the only company I know, Hoyt) is that a dealer is SET by Hoyt for a minimum price they can sell that new Katera for. If they sell it for less, and Hoyt finds out about it.......They WILL pull their dealership. They will. Period. I work for a small shop. If we sold a bow under MSRP, Hoyt found out and pulled our dealership from us.........The doors would close, period. End of story.

And, the mark up on bows isn't nearly as much as one would think. I know what we pay for them, and I know what we sell them for. It's not all that much. Now, how much Hoyt makes them for, and how much their mark up is to us.?? I have absolutely NO idea. They aren't going to say, either.

But this is a good discussion, if you take specific companies out of it. Consumer knowledge is critical. I for one, am tired of being taken for a fool. Ok, we're gonna get off topic here just a little.......but, oh well. I've seen worse survive, so here we go.

I was watching the TV the other night, and saw a commercial for ATT digital television. So it goes, and then,right at the end, they say free installation and $50 cash back. I laugh, and said, "Cash back on WHAT??" There was absolutely NO mention of having to buy anything, except monthly service of course. But, I get $50 cash back. OOOOO!!! Good deal!!! I get money back!!! But, to get money back means I first have to SPEND money, right??? I dunno, maybe this has absolutely nothing to do w/ what we're talking about.......