Matt pretty much nailed everything, even the things he knows NOT to disclose...



I see heleft #1 to me so...

Our relationship with Rocky started through our sponsorship of the PBR. After they came on as a PBR sponsorwe both decided it was only smart to partner up and do some cross marketing. The Interactive Archery Experience trailer is justone of them and there will probably be more in the future.

We also talked to some arrow and target companies to sponsor the trailer but we've had no takers as of yet.

FWIW, Rocky Brands is a publicly traded company sothere's no shared ownership.