ORIGINAL: quiksilver

BG - I'm just wondering why more companies/producers don't go out of their way to track down the world's foremost hunting experts and work with THEM to put out a quality television product.

Wouldn't it behoove them to actually have some actual credibility behind their marketing dollars?...as opposed to promoting someone like Vicki Cianciarulo, who probably wouldn't even go hunting ifsome poor intern wasn'tschlepping around the woods, lugging her treestand and dragging her giantdeer out.Brutal honesty.

Under Armour wouldn't blow a wad of advertising dollars on Hannah Montana. She's popular. She's an advertising cashcow - but it just doesn't make sense. Why not use a guy like Tiger Woods or Alex Ovechkin? An elite athlete.

I just don't understand why elite hunters are treated differently. Just makes no sense to me.