Like others have said, at AT it's Martin bows. Here its Bowtech, no big deal IMO. In a few years, it will probably be something else. One thing I will say, I had never heard of Bowtech when I first started here in 2003. I really didn't start seeing Bowtechs in hunters hands in my area until 2005. I shoot a Mathews, but the Bowtechs will definetly be on the list of bows I look at when it comes time to upgrade.