This is EXACTLY it, I'm sure of it. Here is a lesser example.

I go to college at St. Cloud State University in St. Cloud, Minnesota.

For about three months there have been Swastikas showing up ALL around campus. At first, they kept it sort of, under wraps. Not many people knew, as it continued to happen, media got a hold of it. It was pasted all over the news, the school flooded our email inbox's with EVERY case that was reported, there has been groups made to combat it, reward funds generated etc. I am almost certain, if they wouldn't have/aren't making such a big deal about this, it would go away. These criminals want notice, and we're giving them what they want. IMO.

edit: Forgot to say this is a very sad thing (school shootings) And I'm very glad your bro is safe, vabowman.