i agree with what most everyone has been saying, a lot of the camo out there is probably just a marketing ploy. HoWeVER, i also agree that you want to do all that you can in order to blend in with your environment so that you will not stick out like a sore thumb when in the woods. I've gotta admit, Realtree AP is my guilty pleasure when it comes to camobill jordan and his marketing "ploys" definitely hooked me with that pattern!!