I remeber looking at winchesters website right prior to closing shop......and thinking, like, 9/10 of these rifles are hideous/ would never own, maybe 1 or 2 I'd consider, though I think none of them were nice. Maybe I'm too conservative in my approach, but arent gun guys conservatives? Build a nice gun, no funky designs, and it'll sell. I don't need vent holes like it's a porsche. If companie sjust built a solid, wood stock, with blued or stainless barrel, and a nice synthetic, don't make it like a toy gun, but a nice synthetic like an HS stock, and a premium stock would be a nice option as well. that like 4-6 types total, I don't think every company needs 20-40 options. Plus you could build 6 options cheaper than you can 40