I wanted to buy a really nice pair of bino's so I though for $300? or whatever they cost I could get what i wanted, i loooked though them and they just didnt give me what I had hoped for/wanted. The best deal I found was Pentax DCF SP 10x43, they make 8x43, and a few others. For around $500 you won't find anything clearer til you start comparing to $1000+ models. A big step up from nikons for an extra $200. To me why spend $300 for the nikons when I felt that quality I could probably buy a pair for $75 that was on par with those. Nikons were nice/ok, as I'm sure I could find something cheaper that's also nice/ok, i wanted, WOW! and got that.