I'd think most on this board are knowledgeable enough to know better than this, but I would say there are primarily 2 reasons the AVERAGE (not guys that are serious) bowhunter leans to mechanicals.
1. They fly like a field point and most guys can't get that from their fixed blades.
2. They like the security feelingthat some super cut expandable broadhead gives them on a Bad shot. Because they don't have the confidence to put it where it should go.
I'll be the first to say I have made a few bad shots. Crapola happens, and if you've killed *** animals with a bow and have not made a Bad shot I wanna shake your hand. I've been at this40 years and I still learn something every year. I never expect to quit learning.

Dan