I voted for Swarovski, but only because I could not mark 2. Zeiss and Swarovski are a great route to go. The 30mm tube Kahles and the top ends of the Leupold are too.

For flat out value - Zeiss Conquest. IMHO it is hands down the best value out there right now.

The favorite that I have? Swarovski 1.5x6-42mm, 30mm tube. Perfect for the style of hunting I do here in the deep south ... mostly woods with some open fields in the 200 yard range.