They are overpriced to begin with in my are, I have 2 stores within and hours drive north or south of me. With the 3o% off they might be in line with their prices. I did buy a shotgun there a couple of years ago, but only because I had a gift card. But I do love going there and looking at all the stuff. They always have a lot of guns. The new store in Evansville, IN has a cool display for their scopes, each model is mounted to a wood stock so you can look through it. From the cheap scopes to the $1000+ ones. An example of their gun prices, I was just looking at a Spingfield Armoury M1A Socom II, it was $1900, they sell on gunbroker for $1300-$1500. So with the 30% off they would be in line with that pricing. But hardly a "blowout".