I'm anxious to see how nice they are. They're putting out two new lines of rifle scopes with their own name on them (they make NRA scopes right now) that have a range estimating reticle. They have ballistics calculating software on their website that will tell you where bullet impact should be for each of the lines on the reticle, which is kinda neat. I doubt the scopes will be anywhere near the quality of high dollar scopes, but they might be worth looking at (especially since I can get Brunton gear at a big discount[8D]). I love my Brunton binoculars.

They're also coming out with a new range finder, but I was dissapointed to see that it only goes out to 440yrds.

The rest of their new products probably wouldn't interest any of you unless you're into backpacking.