It takes less material to make a 30" bow than it takes to make a 45" bow. Set yourself up to have less cost for raw materials and convince consumers that they WANT super short bows and sell them for the same price as a full length bow - or more. That's increased profit margin andTHAT is the true advantage of short bows.

So, short bows are more manueverable in the woods. Heck, even my old46" ProTec is 22" shorter andmore manueverablein the woods than my longbow. It's 18" shorter than my favorite recurve. Unless you're hunting in the middle of a holly hedge, you don't need a pocket rocket bow to get manueverability. Most of it, I think, is akin to the speed syndrome -"my bow is faster'n your bow" becomes "my bow's shorter than your bow."

Of the sub-40" bows I've owned, onlytwo have been able to deliver the kind of accuracy and consistencyI demand from a bow and they were 37" and38". It's getting hard to find bows that are actually long enough to give the stability benefits the guys above are describing, which would be40" or more. So I recommend, in general,staying with bows that are closer to 40" than they are to 30".