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Internet Brands Acquires Niche Community Websites HuntingNet.com, OffShoreOnly.com and Horsetopia.com
Highly-Trafficked, Community-Focused Sites Extend Company's Travel & Leisure Division into Valuable New Categories
LOS ANGELES, Jan 23, 2008 (BUSINESS WIRE) -- Internet Brands, Inc. (NASDAQ:INET), a leading operator of media and e-commerce websites, today announced the acquisition of HuntingNet.com, OffShoreOnly.com, and Horsetopia.com, three popular community websites in the online hunting, performance boating, and equestrian niches. The sites join well-known online community destinations including Wikitravel.org, FlyerTalk.com, and BikeForums.com as part of Internet Brands' fast-growing Travel & Leisure division.
"All three of these sites are leaders in their niche categories, with unique original content, strong user participation, and impressive levels of traffic," said Bob Brisco, CEO of Internet Brands. "The acquisition of these sites is a continuation of our strategy to provide our users with rich, high-quality sites and
our advertisers with a targeted audience that is passionate about their interests."
HuntingNet.com is the largest hunting community on the Internet. Founded in 1995, the site consists of more than 10,000 pages of content including daily hunting news updates, original articles, field journals, and photo galleries. HuntingNet.com's community forums allow thousands of registered members to discuss all aspects of hunting, from exchanging tips and techniques to sharing photos of recent hunting excursions. A growing video library features how-to videos, competition videos, and user-contributed video clips.