Issue with technology is it has to be seen by us.

There are technologies in bows today we do not see, ROSS riser is a classic example. It looks the same as others, but is a
proprietary design by ROSS.
Same goes for all other brands as well, looking new, and being new is two different beast IMO. A bow can look exactly the same as last year and have many new features we simple do not see.

Bowtech has been the best a visual aspect of new technologies the last feew years IMO.