Here's my take, Bowtech has a good thing going, I think the Diamond bows are good for Bowtech, because they are priced right to appeal to a "budget archer." Elite looks like they are building some steam, and YES, they do look like a Bowtech less one thing, LAMINATED LIMBS!!! Bowtech should have gone to LAMINATED LIMBS long ago, would have probably solved some of those fabled "Limb Problems," and probably gave them a few extra FPS. I'm a Hoyt/Reflex guy, but I always have my eyes open. I'd like to get a chance to shoot the new 101st Airborne, as I think it would likely be a bow I could consider putting in my hand for the spec's it comes with. I really like a longer A-to-A, therefore, this rules out a lot of stuff being in my eye as far as that goes. I also think Hoyt has a good thing going with the Reflex line, though this year's offerings FIZZLED horribly, I was severely disappointed with what they came out with. Ross is too small, not enough variation, Bear gets an Honorable Mention with their new design, but I really think ELITE is going to be a force to be reckoned with.