Now that the Zeiss Conquest is the same price (or even a bit less) than the Leupold Vari-X III, I would have to give the nod to the Zeiss. The optics are clearer, brighter and the fixed eye relief is nice. I would probably go with the Loopy on a heavy-recoiling gun like a .300 RUM or .338 Win Mag just for the longer eye relief at low power, but I have no need for such powerful cartridges for the type of hunting I do. As a result, my next rifle will probably wear a Zeiss Conquest on top. If it holds up as well as my Leupolds have, it will probably become my scope of choice.