True it has been around for some time, but you could say the same about cams, or limbs, or whatever. The innovation could be said to lay with how a company can take an existing idea and improve upon it and make it work better. From what I understand from many folks that attended, the ATA show was pretty dull, but this particular bow was the buzz.
Not from all of what I read and pictures I've seen over on another site. The Bowtech booth was packed consistantly while others, crickets played...LOL
I agree, with the bold statement, Bowtech along with a few others continue to do that. I read quite a few highlights from the ATA show, on this site and others from several attendies from across the industry, your mention of said bow is the very first post I've read on that bow. The "buzz" was Bowtechs 08 line and especially the up and coming Octane accessories.