RE: poll! best quality scope
ZEISS IMO
but Leupold will win this hands down.
The reasons are
1) they have a loyal following
2) the make good products at the lower end and in the middle and towards the high end---a scope for everyone
3)warranty/customer service
While I personally don' t think they are the best optically---overall they have and can do pretty much anything you need.
Zeiss, now that they offer a lower priced line--Conquest, is catching up in the american market. Once people start seeing these round and looking through them, I think they will put a dent in the vx-3' s sales. I hear they are selling like hot cakes
Burris and Nikon also make low to high end scopes but I think leupold has the most fans