While this is true and relative for those of use who aren't being paid to use a particular product, its not true for the people who are. Someone sponsored by Company Xwho isbeing paid to use their bows cannot just up and decide to try Company Y's bow on a whim because they are curious how well it works. Unless of course they don't care about feeding their families, or they're doing it in the private and not for the world to see and know about happens quite a bit I'm sure.

And let's assume that they do want to try a new product that is cool and works great and they don't have a sponsor for. You can bet your bottom dollar that they're not going to promote, push, or feature that product no matter how great is is, unless the manufacturer is paying. If they did, then all of a sudden they're on a pretty slippery slope that ends with sponsors no longer wanting to pay for your advertising services if you're giving them to other people for free. Reference a Primos video from a few years back where one of their staffers was using a non-PSE bow, despite what I'm sure their contract said. All of a sudden they're with Bear Archery a year later. Coincidence my dear friend? I think not.

I personally believe the comparisons between the average guy finding something cool that he wants to check out and, as an example, the Drury gang switching to PSE after countless years with Hoyt are two different things. We do it because of our love of the sport, they do it because of our human nature and the love of money. I've shot both the new PSE and the new Hoyt and let me tell you, they didn't switch because PSE is making a better bow.

To answer GMMATT from earlier - I believe that if you're considered one of the top celebrities in the industry you can most certainly garner the sponsorship of just about any company you choose, the problem is how much money you're willing to settle for. Not every company has the same marketing budget which is why you see a lot of people with some, and few people with others. You maywant 40 grand a year in sponsorship money from a small company making the best product that can only afford 10 grand a year. If you're willing to take a 30 thousand dollar hit just to use what you think is a better product you either A.) are independently wealthy outside of hunting or B.) are insane.

I don't fault anyone, blame anyone, or hold anything against anyone who is paid to promote a product. Life is hard enough as it is, and if they can make a living doing something they enjoy and providing some entertainment for others, then more power to them.