Swift optics is a world wide company it would appear they specialize more in the MEDICAL equipment LINE. (darn Caps lock button) I use a Swift rifle scope model 676M-4X12. The cost difference between Leupold and Swift is a factor we have to consider here maybe it would be better to compare Swift with Lower end Bushnell and Tasco scopes. The cost of my Swift scope was approximately $120. I purchased it online from Ed Brown company. For the price payed, this scope far exceeds anything the other manufacturer' s offer in the same price range. Only the person who has to look thru the glass can decide what will work best for them,(and fit their pocketbook). Good luck. smd Hk19852