Uhhh, no. Not a marketing ploy in this case. It stands to reason, just think about it a little. Camo arrows weigh, on average...1 to 1.5 grains per inch more than non camo, right? So a 28 inch arrow will weigh at least 28 grains more. So it only stands to reason that if the front 2/3 of the arrow are camo finish......The front is going to be heavier. If you're so worried about the bulldog collar adding extra weight, take the blasted thing off. It slips right off. BUT, be prepared to ruin some arrows, those collars seriously protect the tail of the shaft. You've not shot these arrows much, huh?