I also read about it in Outdoor Life. I went to their website and read for awhile and a couple items caught my attention. I was intrigued at first but I'm not sure it's for me yet. These are from the website

1. The strong penetration properties of MOXY™ are due to natural, ionic attractions and the velocity of MOXY™ Moleculesas they exit the MOXY™ Generator. Due to the charged metal ion component, MOXY™ remains active while seeking its natural neutrality of O2 and is programmable for duration up to 20 minutes. Therefore, the charged apparel actually transfers the MOXY™to the hunter’s skin and hair, cleansing it from existing odors and odor-causing bacteria as well (when worn immediately after treatment).

2. You see, MOXY™ stays active for up to 20 minutes after treatment. The MOXY™ in my freshly-treated clothing also treated my skin and under garments, which I had not changed. Once at my parking place, I had also put my head, hair and hands in the MOXY™ exhaust stream and re-treated my gloves, face netting, hat and boots. Even the smell of my aftershave was removed. I then realized that through TheMOXY Scent Elimination System™, it was finallyAdvantage Me!!!

I guess in my opinion I was really interested until I read that it only stays active for 20 minutes after treatment. I guess it might be a good deal to remove the scent and then spray down with something like "Dead Down Wind" but since I'm already washing my regular hunting gear in scent free detergent I think I would be getting about the same result. If someone understands how the system works and I'm just not getting it let me know. I plan to keep my eye on the product in future years but I don't think I'm going to go out and buy it yet.