Maybe Dwight Schue, for whom I have an enormous amount of respect, should have interjected something in the script about the shot angle. I know the folks at Bushnell Outdoors often edit explanations into what sometimes seems what it is not.

The scenario, at least what it appeared to be from the camera's lens, is one of the great frustrations of archery elk hunting. An elk coming to the call isgenerally facing the hunter. They continue that posture, looking for the source of the call,until the "jig" is up - then abruptly change directions and exit stage right. You never do get a reasonable broadside shot. Even though the animal was only 20 yards away.