You want a bullet that expands to 2x it size going in, you want a bullet to go thru the deer leaving a blood trail on the other side, especially when shooting from a tree stand. You want a bullet that does NOT fragment, but retains it weight 100% or near that. You want deep penetration. Bullets that do that:

Any Barnes, especially TMZ, MZ
Nosler Partition
Speer Gold Dot

All are excellent bullets and do the job that I explained above. If you looking for aerodynamic and shooting large fields, then the
Parker Ballistic Extreme is good for deer and the
TC SW Bonded is good also

I like 300g because they shoot thru deer, and have higher BC. Chap Gleason