I think the biggest problem was WC' s desire to have BowTech designate which bows had their strings on them. BowTech designates the strings on all their bows as O2 strings, no matter who makes them.

Highbow, who won' t be the same? To say that BowTech' s bows won' t be the same is rather foolish. Who else supplies WC as standard equipment? This is a bigger loss for WC, IMO.

This is a rather pompous statement:
" our first concern is for our customers, and we feel compelled to tell them that the strings they will receive on their new BowTech will not be Winner’s Choice quality strings.”
Is no one else capable of making " quality" strings?