Even though the announcement has just been made, the dynamics behind the decision has been going on for awhile now. Personally it wouldn' t be a deciding factor in my decision to buy a bow anyway. But here is what bothers me. When it became known that the possibility exsisted that Winners Choice may in fact divorce themselves from BowTech and it was brought up on various threads here and on other boards, it was viewed as a BowTech bash and some went to great lengths to deny that this could ever occur. If there is a lesson to be learned from this incident it could be that one should not be blinded through ones emotional ties to a product or a company. Business cycles, structures, and trends change over time. That is just a fact of life.