While I am happy to see that the big companies are catching on it worries me somewhat as well. The new offerings from Realtree (APG) and Mossy Oak (Treestand) are a step in the right direction, but they still are not as effective as the older open patterns because they don't have the same contrast. However, if these new big name patterns catch on it may steal some precious business away from the smaller name pattern companies and result in them going by the way side. I would be very disappointed if I found myself unable to get another ASAT 3d leafy suit or Predator Fall Grey outfit.