ORIGINAL: GMMAT
Look at it this way.....
A VAST majority of the shows you see on TV......are people who have businesses that pay the bills. For example: Drury Bros. (MAD Calls/Biologic); Primos (Primos calls); Mossy Oak (Mossy Oak Camo and Biologic); Shockey (ammunition); Fred Eichler (Wife owns Muzzy); etc...; etc...; etc...
They have avenues that fund their hunting/production escpades. If left to stand on their own merits.....I don't know how a lot of these shows could make it.
Jim Shockey got into the business because he was a great hunter....and an outfitter. Along with Fred Eichler....but it also helps having the wife he does.