I know Marlin's XLR line and Hornady's new ammo has really helped with a growing trend in leveractions. I have helped get a few friends converted to levergunners after seeing and shooting my rifles. Usually they call me Doc or Tex when I get out of the truck and rack the lever on my Marlin when they are all carrying bolt guns or AR-15s. I have nothing against either of those but my shoulder demands a levergun and nothing less because it feels great and always goes bang. I'm honestly to see this many people who are still levergunners and don't suffer from incurable-magnumitis