Its called the Rifleman, it, along with the VX-I are basically 1970's technology, at 2000's prices. Personally, if I was in the market for a ~$200 riflescope, I would buy a Nikon Buckmaster, or a Bushnell 3200. Click adjustments, Mulicoated optics yielding high light transmission, and a fast focus objective are important to me.