I' m what you might call an ' 06 fanatic.... so when the 710 came out, I bought one. Granted, most of the criticisms you guys are tossing out about it are right on target. It IS ugly, It IS cheap, It IS stiff...... but then again it shoots pretty well. Put it this way..... at deer camp I' m taking the model 700 or the Browning, but for hog hunting in the middle of summer when you don' t want to ding up the good rifles, the 710 is perfect!! Hey, it can' t get any uglier, right?