I think for many hunters the name on the product is directly proportional to the ego boost. I have a few friends who play "the name game" and spend high dollars on products but HAVE NEVER harvested a thing. Many of us good ole boys on the other hand, on blue collar budgets and Jack Daniels tastes have harvested a many a animal. And my Simmons 3x9 sitting atop my Winchester model 70 has pulled in a fair share and never let me down. Leupold and all those fancy names might impress, but they don't guarantee squat.
Some of the Simmons scopes work, Mine doesn't.
You really get what you pay for with optics. They simply can't cut corners on manufacturing or use cheaper materials and still make a quality product. That being said, the only scopes I'm interested in are Leupolds, Nikons, Burris, and soem of the mid- upper end Bushnells. I couldn't with good conscience reccommend a craptacular cheap scope to a personal friend if there's a chance that it won't work correctly.