I've seen the product at Gander Mountain (I think) and I've seen what they have claimed, but I remain skeptible that it will work that much better than using tinks coupled with a wick. The website states:
With a 3 m.p.h. wind, our 100% pure whitetail urine fogger can carry 1/8th of a mile!!
1/8th of a mile is only 200 yards. I've had deer wind me from that distance and it didn't take a fogger to do it.
That said, I probably will try just to see how effective it is. I would be curious to see actual non-biased field reports posted here, especially in a moutainous terrain where the wind tends to swirl.