This merger makes good business sense for Savage.

Firearm sales have been flat (see Winchester) and bows have actually been stealing their thunder.
Bowhunting (for better or worse) is hot right now and Savage, which is a well established brand name
probably wanted to branch out. I'm sure that a big payday was in it for the founders and honchos
at Bowtech (who appear to have earned it due to the phenomenal growth of their company).

Sometimes it's all about timing and momentum. I wouldn't be surprised if Bowtech ends up in
a business textbook oneday. Upstarts don't usually dominate the competition so quickly, especially
in a loyal area like archery. Matthews should have at least tried to do something other than its
single cams and adding harmonic dampeners.

I agree that mergers have not proven very effective. Always big promises up front, but you rarely
can have a win-win for everbody. Since Savage appears to be a well run company, hopefully
they will allow Bowtech to remain fairly independent and just skim off some of the profits.