Its Not all marketing but that is a great deal of the problem when people think their bow is better than someone elses. I work in retail furniture and its the exact same thing. Its called "product knowledge". Its not just Mathews, its all the companies. You put you name out there in as many ways as possible in front of people. But thats not all. You have to have a good product as well.

But I can almost gaurantee he got burned the mathews and has some disdain towards them. My owner did the same thing. the sales rep burned him and he quit selling them all together even though it was a quality product. it took us almost 5 years to change his mind..

And you have to remember this guy is trying to make a buck himself.If he can change someones mind about mathews and get them to buy one of his bows all the better for him. Ultimately it will begin to hurt his business but i know his mentality. The same as my boss.