I dont shoot a Mathews personally, my GF does. I think its a good bow. But you pay for that TON of marketing and its a cash cow because of the Higher mark up. For those of you that want to shoot a Mathews more power too you, and while your pro shop guy may be thinking exacty what Rick thinks he is thinking my only problem with them is you can get just a nice of bow at least for a lot less, and that really ticks some folks off to be bent over the counter....but if its the only bow you can find that feels like it fits you, then pay the man, otherwise stick it to the man is what i say.