If anyone can tell the difference between a pair of Swarovski's, Leica's, and Zeiss' by simply looking through them, they have better eyes than me. They are all tremendous glass. I've never forked out the cash for a pair but If i had the jack I would most likely buy Swarovski's simply beacause they are the most widely acclaimed. Though if My wife was to buy me a set of either the other two i certainly wouldn't be disappointed... HINT, HINT

I too have been a Leupold fan for a lot of years. Until recently that is. I have been very disappointed in there quality lately. I wouldn't buy a set of Leupold Binos either. I'd get a set of Nikons first.