Shhhhh, dont tell them but its not a special seed!!!!!!!

It cracks me up how gullable we humans are. These companies are schooling us in marketing 101. Be it Mossy Oak Biologic to Whitetail clover its all fancy packaging. You can buy identical seed for a lot less money, it just doesn't have the "name brand" on it.

You can go to about any farm supply and pick up either annual rye, or winter weat seed. and get the same results. Rake/ weed eat an area down and broadcast the seed. Some of it will take some will not.You will obviously get ahigher percentage of germination on cultivated soil than uncultivated.I imagine that the packing incourages higher seeding rates on the "NO Till" thus increasing the odds of coverage. Its simple math, You are going to get a lower percentage of germination so you increase the volume of seed to compensate.

Rye generally germinates in 7-10 days. so if you spread some rye grass and it comes a nice rain you will start seeing sprouts in about a week. The beauty of Rye is that it doesn't mind a little shade, and deer realy like the nice tender shoots of new grass.