I have used and been suckered into buying lots of hunting attractants and supplements over the years. I dont get to hunt very often and have debated the ethics of even using anything, but have come to the conclusion I need all the help I can get because of the time I dont get in the field. I run a sporting goods store and see lots of new items but got introduced to one last year I really thought was a great idea. It wasa hard cooked deer lick that the maker claimed lasted lots longer than any of the gels, liquids, mineral blocks ect... I was skeptical but helped them because it really was a pretty impressive idea. I tried them myself and was dissapointed with the results until I put a game cam on the block screwed into the tree. I found the deer came back to it and licked it down daily. Has anyone had good results off the hard cooked deer lick called Fusion? I like it, reminded me of the peanut butter jar my dad used to do on the trees in Missouri. Lasts lots longer though. I like that its a small company too, trying to make it in the world of giants!