I purchased a Double Bull Matrix today after reading reviews and watching the online videos of how easy the set up was. I had a crappy blind last year that "popped" up which I only paid $40 for. You get what you pay for as far as most hunting equipment goes. My $40 blind flapped in the wind and spooked more than its share of whitetails. It works ok for turkeys but since I have a fear of heights I usually hunt in a ground blind or on the ground. I got the DB Matrix and can't wait for opening day of archery season in South Carolina in a few weeks.