So you detractors are saying it doesn't work at all, correct.
Well.... Since 'skeptical' isn't nearly a strong enough word... Yes. I guess that's what I am saying. I've looked at the military specifications on reactivating carbon. I've read a good number of industry tech sheets. I've seen multiple photos like the one posted above. I've given it plenty of thought. My thoughts, based on what I've learned - T.R. Michels notwithstanding, Germ

:
Carbon doesn't act like a vaccum cleaner, sucking scent from it's surroundings. It can only adsorb scent molecules that come in direct contact with it. So, any gap between carbon particles lets scent through.
Carbon doesn't care what it adsorbs. You buy it to adsorb your scent molecules but it'll take up whatever it comes in contact with. I figure the carbon in these clothes is already at least close to saturated with scent from the manufacturing process (machine lubricants, dyes, material handlers, packaging, etc). Not to mention any additional handling at the store before you ever get the stuff.
Carbon can only be reactivated in an oxygen free environment at temperatures that would totally destroy the garment. The home dryer treatment can only cook off a small percentage of the most highly volatile gases, meaning it will soon be completely saturated with less volatile or inert molecules and incapable of adsorbing anything else.
Washing... Any detergent is going to be adsorbed, if the stuff is still capable of adsorbing ANYTHING, and it isn't volatile enough to be cooked out in the heat from a clothes dryer. If the carbon wasn't saturated before, it will be after it's first washing.
At least the stuff does have one thing going for it. As you can see in the photo, it's a tight, close weave fabric. Good quality material. But I think you'd get the same scent control effect by wearing any non-carbon garment made from fabric with the same weave. Add extra layers in colder weather and it'd be even better.
If I felt I needed scent blocking clothing, I'd go with cyclodextrin material. At least the tech sheets on that stuff give it a pretty good chance of working as advertised.
Materials list for a simple at-home experiment: 1 opened bottle of skunk scent, cedar oil, doe pee, etc. Your favorite activated carbon scent blocking garment. 1 functional nose. Experiment: Take a sniff and see if you can smell the stuff through the scent blocking clothes. Try the same experiment with blue jeans. Any difference?