I agree that everyone should get their kid a lifetime hunting license and then take their kid hunting. Of course some hunters are just too busy or don't want to be bothered with having a kid hanging around and making noise and spoiling their hunting trip. There are always those few who are always thinking about themselves in everything they do. You can always spot them a mile away because they are the ones always looking for an angle in everything and always looking for an excuse to not take a friend hunting or introduce a kid to the sport. Even a friend's kid. In today's world of more and more single parent families, the woman is the one who ends up with the kids 95% of the time, and everyone knows that a working mom simply doesn't have the means or the time to take her kids hunting, and heaven knows she can't afford a lifetime hunting license. Sure the manufacturers want to stay in business and make a profit and I'm certain that some manufacturer's ads will be placed on every e-mail that goes out notifying people of who won. Thats just good business. But lets face facts here. Who else is offering to purchase a lifetime hunting license ( In those states that have such a program ) or give a family enough money to buy 10 consecutive hunting licenses (In those states that don't have a lifetime program ) for a kid in order to help get that kid indoctrinated and help him become one of us? $66 is a lot to spend every year, but your post points out one very important thing. Thats the thing this whole program is designed to do, and that is to get people to thinking about the importance of taking kids hunting while they are still kids. Once they are grown up its too late. Once the video games take over, or the gangs get a hold of them, or they start doing dope, its too late. And being cynical in the face of a great program that is designed to help address those problems is not part of the solution, its rather a part of the problem itself. That type of cynical attitude is what has kept far too many of our fellow hunters from introducing more kids to our grand sport in the first place. How many among us can truly say that we have taken EVERY opportunity to introduce as many kids as possible to the sport? How many of us were simply not willing to be bothered? How many times did we fail to take a neighbor's kid because we were hunting a good buck and didn't want to mess up our chance that day? Our folly is going to reach out and bite us one of these days and that day isn't as far off as many people think. At least these manufacturers are getting people talking about the problem. And they are removing one more hurdle, that being the cost of the license. I for one applaud their efforts and don't see anything fishy about it. If your state doesn't offer a lifetime license, its not the manufacturer's fault. You should get in touch with your legislators and help them see the light. And you should support this program too.