Echoing what Germ said, loyalty seems to be a dying character trait.

I've seen people leave their bosses who supported them through thin times just for a little more money.
People abandon their "friends" over one fight. It's part of the individualistic it's all about you culture
that has been building up. If you are the center of the universe then everything else is something
to be used to further your ends.

Allright, off soapbox, and not necessarily talking about you Cougs, just talking about a general decline
in loyalty (not to mention "manhood"). [:@]

Oh, and I don't think endorsements and sponsorships represent loyalty. They are a contractual
agreement to only use that product for which that person is paid. So I am not saying that I think
paid sponsors are necessarily "loyal."