Ratings, ratings, ratings = BIG $$$$. These guys are geniuses they figured out how to turn what we look for in simple deer huntingshows. In to a multi-million dollar profit for themselves. They wouldn't even be talking to multiple bow companies if they weren't succeeding like they are. I hate to say it but everyone that has responded in this thread has watched that show and whether you liked it or not you still tuned in for a short period of time because of the hype. Guess what that equaled ratings. Also all the people that talked about the soap opera part of the show. That was at the end of the show, which means you watched the hole show!